You might have heard the news: Facebook announced that they are going to streamline their ad product portfolio. These changes will be done in the beginning of July 2013. For everybody having to do with Facebook ads these are good news, as it will be easier to explain and manage the different advertising formats. For instance, you´ll probably agree that most marketers and even a lot of people responsible for a company´s Facebook presence don´t know what Sponsored Stories are.
So Facebook is doing something smart: Switch focus from the ad products towards the advertiser´s business goals. Instead of trying to explain different ad products over and over again, like the sponsored stories – get rid of them and/or integrate them in all ad products. For the Sponsored Stories, they will simply be integrated in all ad products, as Facebook knows that social context in ads does work well.
Two Facebook product changes deserve some more attention:
Facebook is closing down the Question feature and the Online Offers. Closing down the Question features doesn´t come as a big surprise, as it hasn´t been available for private profiles for a couple of months.
But when I first heard about the cancellation of the Facebook Offer product I got really confused. Reading again, I realized it is just the ONLINE Offer ad which goes away. Facebook explains that Facebook pages are anyway mostly using Page Post Links in order to promote a discount which people can claim online.
The Facebook Offer ad which allows Facebook Pages to create offers with discounts or product samples to be claimed in an offline store will still be available! For now at least.
The Online Facebook Offer will be no more:
This Facebook Offer Page Post stays:
Added 13th of June:
As reported by insidefacebook.com Facebook is also cancelling the ad product Facebook Sponsored Results in the beginning of July 2013.