For the ones with display background: When managing banner campaigns people are pretty used to work with lifetime campaign budget, which means you can define a campaign time with the wish to evenly spread budget. FB is now optimizing that a certain budget will be spent in defined time period. I guess it will help FB selling more inventory to media agencies.
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Discover news, insights and more on Facebook for Business July 25, 2013Today we're happy to announce a new version of Facebook for Business—an updated site that, over the next few months, will grow into the central destination for the news, information and inspiration that marketers can use to drive business results with Facebook. Central to the new Facebook for Business is the News section, which will serve as the prima […]
Updates to Ads Manager Reports June 26, 2013More Flexibility, Real-time Reach Insights, and Enhanced Audience Demographics As part of our ongoing effort to simplify our ad products, today we’re announcing several updates to Ads Manager Reports. Facebook’s Ads Manager provides campaign management, optimization, and reporting features to help marketers build effective ad campaigns. Much like our r […]
Updating Page Insights June 19, 2013In recent months, we've been gathering feedback about our Page Insights tool. What we heard is that we need to make Page Insights more actionable. It should be clearer to businesses how to use this information to drive the results they care about. Starting today, we're rolling out updates to the Page Insights tool and inviting a select group of P […]
Driving Off-site Conversions with Page Post Link Ads June 17, 2013Inline with our effort to simplify our ad products and align more closely with marketers’ business objectives, today we’re announcing improvements to Page post link ads. Facebook Page post link ads are optimized to drive off-site conversions and sales. Over the past several months, aligned with updates to News Feed, we’ve enlarged images and the clickable […]
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Facebook is the best that has happened to digital marketing since Sponsored Links. Got to love it!