What is your experience with B-to-B companies and social media? Have you seen many inspiring cases around? Let´s narrow down “social media” for this question to what B2B companies are doing on Facebook, Google+, Twitter, Instagram and Pinterest. In my opinion only a few are really making an effort to work consistently and beyond the traditional “pushing out information”- approach.
Then, a couple of days ago, I read an article about Maersk Line´s social media strategy and execution. It produces a big, happy smile on my face! Finally a global B-to-B company which is reaching out, telling engaging stories, getting involved, entertaining. It is inspiring.
You can read more about Maersk social media story here. And let me tell you, it is a good read not only for B2B companies:
http://jonathanwichmann.com/2013/04/14/maersk-lines-social-media-study-what-is-it-worth-part-3/ (Blog written by Head of Social Media at Maersk Line)
Maersk Line sets B2B social media example (Article on Simply-communicate.com by Silvia Cambié)
Being B2B social: A conversation with Maersk Line’s head of social media (Insights & Publications by McKinsey&Company)
Even though Maersk Line´s Head of social media prioritizes “quality before quantity”, a Facebook fan count of around 1 million really is impressive! Sure, Maersk is the world’s largest container shipping company, but still, it is “only” about container shipping and something obviously suitable for social media like fashion, travel, sports, food and such.
Maersk Line on Facebook: https://www.facebook.com/MaerskLine
Maersk Line on Instagram: http://instagram.com/maerskline
Maersk Line on Pinterest: http://pinterest.com/maerskline/
Maersk Line on Google+: https://plus.google.com/u/0/+maerskline/posts