Recent Changes regarding Facebook Ads

5 Oct

To work with Facebook campaigns is fascinating. I was never working with a product before with a constant change of product features.

Most of my clients at work neither. So a couple of days ago I was just explaining the the “like-thumb” in a Facebook ad means. How it is different when linking to an external site compared to a internal FB page or application and that the whole thing is a bit inconsistent. While I was on the phone explaining – the thumb was gone!

  • The “like thumb” is no more on ads that link to an external URL (this was confirmed from Facebook employee and seems to be permanent). It still exists in ads that are promoting a page within FB – in this case the “like” actually means you are becoming a fan of this page.
  • Next big chance is something I appreciate a lot: In Ads which link to an external site, FB shows the URL just under the headline. This was something Sponsored links in search engines always had, so this was an important step towards more and instant transparency. By doing so, the ad has a gotten one more line of text and shows the brand´s URL on a prominent position.
  • Facebook is now also showing one ad below the fold. It was nice to give all advertisers above the fold, but why not below?
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