Social media´s growing importance in news consumption

12 Jul

News consumption is in my opinion one of the most interesting topics within social media.

A glimpse back: How often have we not asked the question “Have you heard that….?” Between co-workers and friends, face-to-face or on the phone. Remembering my dad running around at our holiday destination trying to find a German newspaper (and a good excuse reading the “BILD-Zeitung”, because no other newspaper was available). And back in the 70s and 80s when the whole family would sit in front of the TV at five to eight, looking at a clock filling the screen and looking how the seconds were running closer and closer to 8 0´clock when it was  time for the news. Then a loud “Gong” and a very serious looking man (I think it was mostly men) would read the news.

And then the next morning the regional print newspaper and that was all we needed… we thought

Things have changed as we know and as the brand new Digital Report study from April 2012 by Reuters Institute shows: Download or read the full study “Reuters Institute Digital News Report 2012” here.

So what is the role of social media in today´s news consumption?

Online news sources

Asking people which of the outlined online news sources one has used in the last week,  36% of US user name social media and blogs. For users in the UK, Germany, Denmark and France this number is only 20 % on average. I think it is interesting that the Scandinavian country Denmark is peaking at 23%. Might that be an indication for Sweden?

Online sources for news

How do people find news online?

When Reuters Institute ask how people find news online, 51% of the respondents in the UK said they would browse a news website or mobile site and 20% would find the news via a social network like Facebook or Twitter and 30% from a general search engine (Facebook versus Google?)

How people find news online

Search or social media?

Overall, search is still more important for finding news than Facebook and Twitter, but if one looks at the usage in different age groups, there is an amazing gap between generations.

Google versus Facebook

An amazing 43% of people between age 16-24 are finding news online through social media, compared to only 25% via search engines!

The numbers for respondents over age 45: Only 11% via social media and 33% via search.

A spontaneous thought: Are younger people at a risk for a “tunnel view” when consuming news from friends or sources they follow? Because you normally friend or follow people, brands and organizations you already feel connected with, how possible is it to get a broader picture of the world, economics, politics, etc.? 

How people participate online with news

People engage with news in different ways, for instance you can vote in an online poll or comment on a news story. It is surprising how big the difference is between the US and Europe!

Digital news participation, commenting, sharing, polls

Sharing news links

As Facebook is the largest social media platform where people connect and share, it doesn´t come as a surprise that this is by far the largest platform people are using for sharing news links. When we look at the age group 16-24, the according number is 71% that are using Facebook in order to share links to news.ZUE


U.S. Consumers Receptive to Social Media Appearing on Their TV Screens, According to Accenture Study

20 Apr

Accenture Newsroom: U.S. Consumers Receptive to Social Media Appearing on Their TV Screens, According to Accenture Study.

“Social media is showing signs of connecting with TV viewers as nearly two-thirds (64 percent) of U.S. consumers surveyed recall seeing social media symbols such as Facebook “Likes” while watching television, according to an Accenture (NYSE: ACN) study. Moreover, one in three viewers (33 percent) have interacted with social media after seeing a social media symbol on their TV screen.”

Tool for making perfect images for Facebook timeline

3 Apr

Tool for Facebok timeine images

I  really like this simple, yet useful tool which the Facebook agency SkandNet has released today. It helps you through the process of producing the main images needed for the Facebook page and Facebook timeline.

I went through the whole process and I found it pretty straight-forward. Upload an image, choose auto-resize or manual crop, maybe a background color and –  tata: a zip folder with your images in good quality and perfect size is created, which your download and then just up-load on to your Facebook page.

I like!

Here is the link to the tool:

Tanya Cordrey’s speech at the Guardian Changing Media Summit |

26 Mar

As the first open graph apps have been around since September 2011, I am eager to find as many results as possible from these first examples. The Guardian´s Facebook app was amongst the first ones being on-line after Facebook´s developer conference f8 back in September 2011.

Here are some very interesting user numbers from The Guardian´s Facebook application and a quotation from Tanya Cordrey, director of digital development, Guardian News & Media, made just a few days ago:

“Firstly, we have been blown away by the results. In just five months, 8 million people have downloaded the app. Around 40,000 people are signing up every day. And once people have the app, they use it. In the past four weeks, more than four million people have used the app, many of them reading our content several times a day.

But it is not Facebook app users alone that are engaging with our journalism. In the same period, over 8 million uniques came from Facebook directly to the Guardian.”

via Tanya Cordrey’s speech at the Guardian Changing Media Summit | GNM press office |


Measurements for Facebook timeline: cover photo and profile picture

19 Mar
Facebook timeline cover photo, profile picture

Picture taken from Facebook help center

Here is some additional info on a previous post on image and picture sizes and formats for the new Facebook pages:

Cover photos are 851 pixels wide and 315 pixels tall. If you upload an image that’s smaller than these dimensions, it will get stretched to this larger size. The image you upload must be at least 399 pixels wide.

Page profile pictures are square and, depending on the size of someone’s screen, display at 125×125 or 150×150 pixels. The photo you upload must be at least 180×180 pixels. We recommend uploading a square image of your brand’s logo. Rectangular images will be cropped to fit a square.

Page profile pictures display next to your Page’s name around the site, so yours should stand on its own to represent your Page. You can also be creative with how your profile picture and cover photo go together. On your Page’s cover, the profile picture displays 23 pixels from the left side and 239 pixels from the top of your cover photo.

New Facebook Photo app in the Pinterest style

8 Mar

For all the Pinterest fans out there, you might like this Facebook app: Friendsheet.

Copying the Pinterest style of presenting images, but doing this with your news feed images and your own images from Facebook albums. Really nice way of presenting and what I like most that it shows the photos in the right format (and not “Cutting” them off as in the Facebook album view)

Overview for all images sizes for the new Facebook pages timeline

5 Mar

Hard to find all the right formats for the images on the new Facebook pages timeline?

Here are all the necessary sizes in one guide, provided by Facebook applications developer Skandnet:

Also published by

Image specs for pages timeline

Facebook’s Worldwide Ad Revenues Will Pass $5 Billion This Year – eMarketer

2 Mar

Facebook’s Worldwide Ad Revenues Will Pass $5 Billion This Year – eMarketer.

Facebook global User Statistics

28 Feb

Always good with up-to-date stats, and even better when they are coming from the direct source! So here are the fresh user numbers issued by Facebook in February 2012 in the Facebook registration statement for Facebook´s planned IPO this year.

Amount of Facebook users as of December 31, 2011

• Facebook had 845 million monthly active users (MAUs),  39% more than in December 2010.

So, from the approx. 2 billion internet users worldwide, 42% are active Facebook users!!

• Facebook had 483 million daily active users (DAUs) on average in December 2011. This is 48% more than in December 2010. (in other words: slightly more than half of the Facebook users are using Facebook daily)

• Facebook had more than 425 million MAUs who used Facebook mobile products in December 2011. (providing no stream of revenue for Facebook yet)

Facebook usage as an everyday activity

• Facebook had on average 360 million users who were active with Facebook on at least six out of the last seven days (during December 2011).

Numbers on importance of connections and sharing content

• There were more than 100 billion friend connections on Facebook  (December 31, 2011) (I have a hard time with the “zeros” here; anyway far more than one can imagine)

• On average more than 250 million photos per day were uploaded to Facebook in the three months ended December 31, 2011. (that makes more than 10 million per hour if I counted right)

• Facebook users generated an average of 2.7 billion Likes and Comments per day during the three months ended December 31, 2011.

• There are more than 37 million Facebook Pages with ten or more Likes. (artists, public figures, businesses, brands, charities). Examples of popular Pages on Facebook include Lady Gaga, Disney, and Manchester United, each of which has more than 20 million Likes.

Excellent webinar from Facebook: New Facebook page insights

9 Feb

This is a webinar by Facebook which is really worth 30 minutes of your precious time:

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